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8th April 2011

Hook Norton goes Mild in May - Special Dark Mild an old style beer with a modern twist

Hook Norton is backing the Campaign for Real Ale’s (CAMRA) promotion of mild style beers in May with the launch of Special Dark Mild.

Hook Norton SDM- Special Dark Mild, at 4.6 per cent ABV, will be available throughout May has a fruity flavour typical of a traditionally English dark mild.

SDM is the second mild in Hook Norton range of quintessential English ales with a modern twist –the North Oxfordshire brewer also produces Hooky Dark, at 3.2 per cent ABV, a contemporary version of an old favourite. It is mild, sweet and thirst quenching.

“CAMRA should be congratulated for its promotion of mild beer,” said Hook Norton Managing Director James Clarke. “I hope CAMRA members will ask pubs to stock SDM and then encourage their friends to give it a try. They will not be disappointed.”

Milds are black to dark brown to pale amber in colour and come in a variety of styles from warming roasty ales to light refreshing lunchtime thirst quenchers.

Milds were once very popular, but fell out of favour as Britain’s industrial heritage declined – however they are now back in vogue and proving to be popular again.

Malty and possibly sweet tones dominate the flavour profile but there may be a light hop flavour or aroma. Slight diacetyl (toffee/butterscotch) flavours are not inappropriate. Alcohol levels are normally low.

Hook Norton’s summer seasonal ale Haymaker will go on sale in pubs in June. Haymaker, at 5 per cent ABV, is a strong pale ale with plenty of distinctive taste. Hook Norton Managing Director James Clarke said: “The use of Goldings hops during the brewing gives it something extra – like sunshine dancing on the tongue.”

More details of CAMRA’s National Mild Month can be found at- www.camra.org.uk/mild

Source: Hook Norton Brewery